{"id":781,"date":"2023-03-20T11:00:01","date_gmt":"2023-03-20T10:00:01","guid":{"rendered":"https:\/\/splendex.io\/works\/vyvoj-digitalnich-produktu-s-vyuzitim-umele-inteligence-pro-casopis-forbes-posileni-online-engagement-zapojeni\/"},"modified":"2023-06-16T07:54:38","modified_gmt":"2023-06-16T06:54:38","slug":"vyvoj-digitalnich-produktu-s-vyuzitim-umele-inteligence-pro-casopis-forbes-posileni-online-engagement-zapojeni","status":"publish","type":"case-studies","link":"https:\/\/splendex.io\/cz\/prace\/vyvoj-digitalnich-produktu-s-vyuzitim-umele-inteligence-pro-casopis-forbes-posileni-online-engagement-zapojeni\/","title":{"rendered":"V\u00fdvoj digit\u00e1ln\u00edch produkt\u016f s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence pro \u010dasopis Forbes: pos\u00edlen\u00ed online engagement (zapojen\u00ed)"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-wpdc-large-font-size\">Po\u017eadavky projektu <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00edm c\u00edlem projektu bylo zv\u00fd\u0161it online n\u00e1v\u0161t\u011bvnost \u010dasopisu Forbes a zlep\u0161it zapojen\u00ed u\u017eivatel\u016f. N\u00e1stroj s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence m\u011bl zachytit data u\u017eivatel\u016f a nab\u00eddnout jim personalizovan\u00e9 n\u00e1vrhy obsahu na z\u00e1klad\u011b jejich preferenc\u00ed a chov\u00e1n\u00ed. N\u00e1stroj musel b\u00fdt u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd, musel b\u00fdt schopen bezprobl\u00e9mov\u00e9 integrace se st\u00e1vaj\u00edc\u00ed platformou Forbesu a jeho pou\u017e\u00edv\u00e1n\u00ed m\u011blo b\u00fdt pro redaktory snadn\u00e9. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1366\" src=\"https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_01-min-scaled.jpg\" alt=\"\" class=\"wp-image-521\" srcset=\"https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_01-min-scaled.jpg 2560w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_01-min-300x160.jpg 300w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_01-min-1024x546.jpg 1024w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_01-min-768x410.jpg 768w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_01-min-1536x820.jpg 1536w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_01-min-2048x1093.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-wpdc-large-font-size\">Proces v\u00fdvoje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u010dali jsme anal\u00fdzou st\u00e1vaj\u00edc\u00ed platformy \u010dasopisu Forbes a chov\u00e1n\u00ed u\u017eivatel\u016f. Navrhli jsme n\u00e1stroj s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence, kter\u00fd dok\u00e1zal zachytit u\u017eivatelsk\u00e1 data a nab\u00eddnout u\u017eivatel\u016fm personalizovan\u00e9 n\u00e1vrhy obsahu. Front-endov\u00fd a back-endov\u00fd n\u00e1stroj byly vyvinuty s pomoc\u00ed React a NodeJS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroj musel zachycovat data u\u017eivatel\u016f prost\u0159ednictv\u00edm r\u016fzn\u00fdch \u00fakon\u016f na webov\u00fdch str\u00e1nk\u00e1ch magaz\u00ednu Forbes jako je nap\u0159. klik\u00e1n\u00ed na \u010dl\u00e1nky, % p\u0159e\u010dten\u00fdch \u010dl\u00e1nk\u016f a p\u0159esnost doporu\u010den\u00ed. Algoritmus um\u011bl\u00e9 inteligence tato data analyzoval a nab\u00edzel u\u017eivatel\u016fm personalizovan\u00e9 n\u00e1vrhy obsahu na z\u00e1klad\u011b jejich preferenc\u00ed a chov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Redakto\u0159i m\u011bli tak\u00e9 p\u0159\u00edstup k nov\u00e9 platform\u011b, kter\u00e1 vyu\u017e\u00edvala AI ke zlep\u0161en\u00ed kvality obsahu poskytovan\u00e9ho \u010dasopisem Forbes. N\u00e1stroj AI analyzuje obsah nab\u00edzen\u00fd redaktory a data u\u017eivatel\u016f a nab\u00edz\u00ed n\u00e1vrhy na zlep\u0161en\u00ed na z\u00e1klad\u011b r\u016fzn\u00fdch faktor\u016f, nap\u0159. \u010dtivosti, t\u00f3nu a zapojen\u00ed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1366\" src=\"https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_02-min-scaled.jpg\" alt=\"\" class=\"wp-image-522\" srcset=\"https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_02-min-scaled.jpg 2560w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_02-min-300x160.jpg 300w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_02-min-1024x546.jpg 1024w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_02-min-768x410.jpg 768w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_02-min-1536x820.jpg 1536w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_02-min-2048x1093.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-wpdc-normal-font-size\">Funkce n\u00e1stroje AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroj m\u00e1 n\u011bkolik funkc\u00ed, d\u00edky nim\u017e \u00fa\u010dinn\u011b zvy\u0161uje zapojen\u00ed u\u017eivatel\u016f a zlep\u0161uje kvalitu obsahu. K t\u011bmto funkc\u00edm n\u00e1stroje se \u0159ad\u00ed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Personalizovan\u00e9 n\u00e1vrhy obsahu: Jsou zalo\u017eeny na chov\u00e1n\u00ed a preferenc\u00edch u\u017eivatel\u016f, co\u017e zvy\u0161uje pravd\u011bpodobnost, \u017ee se u\u017eivatel\u00e9 do obsahu zapoj\u00ed.<\/li>\n\n\n\n<li>Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f o u\u017eivatel\u00edch: Tento n\u00e1stroj zachytil \u00fadaje o u\u017eivatel\u00edch prost\u0159ednictv\u00edm r\u016fzn\u00fdch \u00fakon\u016f na webu \u010dasopisu Forbes, co\u017e umo\u017enilo algoritmu AI nab\u00edzet personalizovan\u00e9 n\u00e1vrhy obsahu.<\/li>\n\n\n\n<li>\u00daprava obsahu s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence: Redakto\u0159i m\u011bli p\u0159\u00edstup k nov\u00e9 platform\u011b, kter\u00e1 vyu\u017e\u00edvala AI ke zlep\u0161en\u00ed kvality obsahu t\u00edm, \u017ee nab\u00edzela n\u00e1vrhy na zlep\u0161en\u00ed na z\u00e1klad\u011b \u010dtivosti, t\u00f3nu a zapojen\u00ed.<\/li>\n\n\n\n<li>Bezprobl\u00e9mov\u00e1 integrace s platformou \u010dasopisu Forbes: N\u00e1stroj se bezprobl\u00e9mov\u011b integroval se st\u00e1vaj\u00edc\u00ed platformou \u010dasopisu, proto bylo jeho pou\u017eit\u00ed snadn\u00e9 pro redaktory a u\u017eivatele.  <\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1366\" src=\"https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_03-min-scaled.jpg\" alt=\"\" class=\"wp-image-523\" srcset=\"https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_03-min-scaled.jpg 2560w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_03-min-300x160.jpg 300w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_03-min-1024x546.jpg 1024w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_03-min-768x410.jpg 768w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_03-min-1536x820.jpg 1536w, https:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/Case_Study_Picture_Forbes_03-min-2048x1093.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-wpdc-large-font-size\">Dopad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To m\u011blo v\u00fdznamn\u00fd dopad na zapojen\u00ed u\u017eivatel\u016f a kvalitu obsahu \u010dasopisu. Personalizovan\u00e9 n\u00e1vrhy obsahu zv\u00fd\u0161ily zapojen\u00ed u\u017eivatel\u016f, co\u017e vedlo ke zv\u00fd\u0161en\u00ed online n\u00e1v\u0161t\u011bvnosti a po\u010dtu zobrazen\u00ed str\u00e1nek. \u00dadaje o u\u017eivatel\u00edch z\u00edskan\u00e9 n\u00e1strojem umo\u017enily \u010dasopisu Forbes l\u00e9pe porozum\u011bt sv\u00fdm \u010dten\u00e1\u0159\u016fm a poskytovat jim relevantn\u011bj\u0161\u00ed obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforma pro editov\u00e1n\u00ed obsahu s podporou um\u011bl\u00e9 inteligence m\u011bla tak\u00e9 v\u00fdznamn\u00fd dopad na kvalitu obsahu poskytovan\u00e9ho spole\u010dnost\u00ed Forbes. N\u00e1vrhy n\u00e1stroje AI umo\u017enily redaktor\u016fm vylep\u0161it obsah, co\u017e vedlo k vy\u0161\u0161\u00edmu zapojen\u00ed a spokojenosti u\u017eivatel\u016f.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-wpdc-large-font-size\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Projekt byl \u00fasp\u011b\u0161n\u00fd a umo\u017enil spole\u010dnosti zv\u00fd\u0161it online n\u00e1v\u0161t\u011bvnost a zlep\u0161it zapojen\u00ed u\u017eivatel\u016f. Personalizovan\u00e9 n\u00e1vrhy obsahu tohoto n\u00e1stroje a platforma pro editov\u00e1n\u00ed obsahu s podporou um\u011bl\u00e9 inteligence zlep\u0161ily kvalitu obsahu poskytovan\u00e9ho \u010dasopisem Forbes, co\u017e vedlo k vy\u0161\u0161\u00edmu zapojen\u00ed a spokojenosti u\u017eivatel\u016f. D\u00edky bezprobl\u00e9mov\u00e9 integraci se st\u00e1vaj\u00edc\u00ed platformou \u010dasopisu Forbes a vyu\u017eit\u00ed technologi\u00ed React a NodeJS byl n\u00e1stroj snadno pou\u017eiteln\u00fd a efektivn\u00ed. Projekt uk\u00e1zal s\u00edlu um\u011bl\u00e9 inteligence p\u0159i zlep\u0161ov\u00e1n\u00ed zapojen\u00ed u\u017eivatel\u016f a kvality obsahu. Pro \u00fasp\u011bch projektu byla rozhoduj\u00edc\u00ed spolupr\u00e1ce mezi spole\u010dnost\u00ed Forbes, Google a n\u00e1mi.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Forbes, jedno z p\u0159edn\u00edch sv\u011btov\u00fdch obchodn\u00edch a finan\u010dn\u00edch m\u00e9di\u00ed, usiloval o zv\u00fd\u0161en\u00ed online n\u00e1v\u0161t\u011bvnosti a zlep\u0161en\u00ed zapojen\u00ed u\u017eivatel\u016f. Byli jsme osloveni, abychom pro n\u011b vyvinuli analytick\u00fd n\u00e1stroj s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence, kter\u00fd by u\u017eivatel\u016fm nab\u00eddl personalizovanou zku\u0161enost a zlep\u0161il kvalitu obsahu nab\u00edzen\u00e9ho \u010dasopisem Forbes. Do projektu se zapojila tak\u00e9 spole\u010dnost Google, kter\u00e1 poskytla zdroje a podporu. Tato p\u0159\u00edpadov\u00e1 studie nasti\u0148uje proces v\u00fdvoje n\u00e1stroje AI a jeho dopad na zapojen\u00ed u\u017eivatel\u016f a na kvalitu obsahu \u010dasopisu Forbes.<\/p>\n","protected":false},"featured_media":782,"template":"","meta":[],"class_list":["post-781","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00fdvoj digit\u00e1ln\u00edch produkt\u016f s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence pro \u010dasopis Forbes: pos\u00edlen\u00ed online engagement (zapojen\u00ed) - Splendex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/splendex.io\/cz\/works\/vyvoj-digitalnich-produktu-s-vyuzitim-umele-inteligence-pro-casopis-forbes-posileni-online-engagement-zapojeni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00fdvoj digit\u00e1ln\u00edch produkt\u016f s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence pro \u010dasopis Forbes: pos\u00edlen\u00ed online engagement (zapojen\u00ed) - Splendex\" \/>\n<meta property=\"og:description\" content=\"Forbes, jedno z p\u0159edn\u00edch sv\u011btov\u00fdch obchodn\u00edch a finan\u010dn\u00edch m\u00e9di\u00ed, usiloval o zv\u00fd\u0161en\u00ed online n\u00e1v\u0161t\u011bvnosti a zlep\u0161en\u00ed zapojen\u00ed u\u017eivatel\u016f. Byli jsme osloveni, abychom pro n\u011b vyvinuli analytick\u00fd n\u00e1stroj s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence, kter\u00fd by u\u017eivatel\u016fm nab\u00eddl personalizovanou zku\u0161enost a zlep\u0161il kvalitu obsahu nab\u00edzen\u00e9ho \u010dasopisem Forbes. Do projektu se zapojila tak\u00e9 spole\u010dnost Google, kter\u00e1 poskytla zdroje a podporu. Tato p\u0159\u00edpadov\u00e1 studie nasti\u0148uje proces v\u00fdvoje n\u00e1stroje AI a jeho dopad na zapojen\u00ed u\u017eivatel\u016f a na kvalitu obsahu \u010dasopisu Forbes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/splendex.io\/cz\/works\/vyvoj-digitalnich-produktu-s-vyuzitim-umele-inteligence-pro-casopis-forbes-posileni-online-engagement-zapojeni\/\" \/>\n<meta property=\"og:site_name\" content=\"Splendex\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/splendexio\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-16T06:54:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/splendex.io\/wp-content\/uploads\/2023\/03\/forbes-work-main.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1941\" \/>\n\t<meta property=\"og:image:height\" content=\"1692\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@splendexio\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/splendex.io\/cz\/works\/vyvoj-digitalnich-produktu-s-vyuzitim-umele-inteligence-pro-casopis-forbes-posileni-online-engagement-zapojeni\/\",\"url\":\"https:\/\/splendex.io\/cz\/works\/vyvoj-digitalnich-produktu-s-vyuzitim-umele-inteligence-pro-casopis-forbes-posileni-online-engagement-zapojeni\/\",\"name\":\"V\u00fdvoj digit\u00e1ln\u00edch produkt\u016f s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence pro \u010dasopis Forbes: pos\u00edlen\u00ed online engagement (zapojen\u00ed) - 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